PG Pampers in China - 3017 Words

Background – The evolution of Pamp;G Pampers | The Pampers Diaper, an invention that has revolutionized child care, was first invented by Victor Mills, an American chemical engineer working for the Procter amp; Gamble Co. Since conception, Pampers have ensured constant innovation to meet the child care needs of the changing era. Hence, diapers have undergone several design changes. The early diapers were bulky, heavy and required the use of pins to hold it in place. This is in contrast with the more convenient designs Pampers offer today with repositionable tapes. Its diapers also have a protective layer of lotion that helps keep little bottoms soft and smooth. Brand Personality of Pampers | â€Å"We will provide branded products and†¦show more content†¦Analysis of Pampers – Marketing Information Systems and Marketing Control | Pamp;G has effective marketing information systems. It has budget for Ramp;D of over 2 billion dollars and often carries intensive studies and surveys to gain deeper customer insights and maintain a positive reputation among its customers. Pamp;G never cease keep up with a high degree of marketing control. The firm is aware of its marketing strategies and takes immediate action to correct it when appropriate. In 1998, when Pampers first entered Chinese market, the firm assumed that low-price strategy would be the best. Nevertheless, it turned out that the market did not like Pampers low-cost diapers; it is the quality with appropriate pricing that need be worked on. The corrective action is to carry out researches in order to understand the market better. Analysis of Pampers: SWOT Analysis | Strengths: Research amp; Development – Pamp;G invests 3-4% of their profits into Ramp;D every year. Their research has enabled Pampers to develop a unique technology which ensures that the Pampers are thin but yet absorbent. Strong brand and Leading market position - Over the years, Pamp;G has created $13-billion-dollar brands such as Gillette Guard, Head amp; Shoulders and Duracell. In addition, Pampers is considered Pamp;G’s single biggest globalShow MoreRelatedEntry Market For P G Pampers Division Next Year939 Words   |  4 Pages Three countries I choose to be the target markets are Mexico, India, and China; and I recommend Mexico as the entry market for PG Pampers Division next year. In order to explain the reasons why I recommend Mexico, I am going to compare and contrast the three countries of the status quo in economics, population, health, business climate (trade), and industry macroscopically. Before analyzing, I have three important points to emphasize in order to explain the reasons why I choose these certainRead MorePGs Marketing in China832 Words   |  4 PagesGamble (PG) is a Fortune 500 American multinational company, and a world s leading consumer goods company. 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With standardization of work processes, capitalization of new technology and leveraging of PG’s scale GBS had saved several hundred million dollars in its opening three years of action. PG is the chief maker of wrapped products and prime advertiser in the US. It is the inventor of some of the most popular beauty, health and household products. Operates in more than 180 countries and serves 4.2 million people. PG has set up many philanthropic efforts such as Pampers 1 packRead MoreProcter Gamble Case Study5150 Words   |  21 Pagesdozens of consumer products. Above the many products it markets are more than 300 brands that can be found in more than 180 countries across the globe. These countries include the Americas, Europe, the Middle East, Africa, and Asia. Procter Gamble (PG) is primarily entrenched in three areas of consumer goods that includes: Beauty and Grooming, Health and Wellness, and Household Care Products. These are referred to as the companies Global Business Units(GBUs). The Beauty and Grooming GBU ranges fromRead MoreOrganizational Structure Of Walmart1055 Words   |  5 Pagesfunctions (Lombardo, 2017). Walmart organizational structure has helpe d them to remain at the top of all other retail business. Walmart the world’s largest retail corporation operates in a wide variety of geographic area ranges from the United States to china and India. The corporation is separated into districts, and regional managers are assigned to all the locations to manage and oversee all stores within that region with a chain of command that is designed from top to bottom. The span of control forRead MoreAn Essay on Procter and Gamble Company4030 Words   |  17 Pages The Procter amp; Gamble Company, also known as Pamp;G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg Company, its product line included foods and beverages.[2] In 2012, Pamp;G recorded $83.68 billion dollars in sales. Fortune magazine awarded Pamp;G a top spot on its list of Global Top Companies for Leaders, and ranked